the tipping point

The Tipping Point by Malcolm Gladwell was an interesting read looking at the social psychological viewpoints of trends. Gladwell gives hope to new designers. A small difference can tip a buisness and anyone can make it, they just need to do the right thing at the right time. I enjoyed the book more than I thought I would and it shows how anything is possible. Everyone has Mavens, Connectors and Salesmen in their life, and the infinite importance of your relationship wont become clear until you have read this book.
Smoking and teen smoking in particular is an interesting discussion in the last chapter of the book, I will look at this topic in my mind map.