A brand is a fragile thing, difficult to create and easy to destroy.
The recent Loyd Grossman scandel will be intresting. The jar of Grossman in my cuboard was quickly thrown out by my flat mate. How will the brand survive? With competition being so fierce and Grossman being chosen for quality over cheap price. Could this destroy Grossman?
"The two children struck down by botulism poisoning after eating a Loyd Grossman curry sauce are a brother and sister both aged under 10, MailOnline can reveal.
The children are being cared for in a Scottish hospital where they are said to be in a serious but improving condition.
They became ill after eating a jar of Loyd Grossman korma sauce, which comes from a batch of 47,000 that have been distributed across the country, and have now been recalled.
Mr Grossman, who developed the recipe for the sauces, was 'in shock' after hearing about the poisoning.
His agent Peter Schnabl told MailOnline: 'Loyd is very upset and distressed at the minute.
'It was a such a big shock when he was told about the illness of the children. He's devastated. It's all very upsetting.
'Loyd's not just putting his name to the products, it's a full involvement.
'We're furiously trying to figure out what has happened.
'Loyd will be leading the charge in finding out who's responsible. He's not happy about it.'
In theory, the cooking process, which involves boiling the sauce for more than five minutes, should kill any harmful bacteria.
Mr Schnabl said: ‘We are trying to find out exactly what has happened. As far as we are concerned the bacteria should have been removed in the production process."
"Abercrombie & Fitch is offering to pay Mike "The Situation" Sorrentino and his fellow "Jersey Shore" cast members to stop wearing the brand on the show. The clothing company says in a news release that it's concerned that having Sorrentino seen in its clothing could cause "significant damage" to the company's image. Abercrombie says a connection to The Situation goes against the "aspirational nature" of its brand and may be "distressing" to customers.The Ohio-based retailer says it has offered a "substantial payment" to Sorrentino and producers of the MTV show so he'll wear something else. The company says it also is making the offer to others in the hard-partying cast."
On the side of a Volvic bottle, it states that you are not allowed to refill it. Of course everyone does it anyway, but it made me think. This is not a very environmetal attitude. But if somewas was to fill the bottle with something rank and you drank it by mistake. It could scar someone to never drink Volvic again, whenever you thought of Volvic you would think of that situation rather than the water. When I was in school my friend brought in a bottle of flavored water but filled it with vodka as a joke and now when I think of flavoured water, I remember my reaction of horror. It also means that Volvic makes less money because instead of just filling up your bottle you buy a new one.
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